GREAT WORK DOESN’T START ON SET.
For RAMCO, it started with a simple online inquiry that opened the door to something worth telling.
As a reputable and trusted Detroit-based Reliable Metals Company, Ramco came to us with a clear impetus to polish and enhance their overall brand identity and presence.
(Spoiler: They’re pretty great.)
Below is the full creative brief we built for RAMCO. We share this because we know that stepping into a crew-based production for the first time can feel just a little intimidating, and that’s exactly why we make the process clear from day one.
Let’s dive in ⤵︎
The scope included:
➤ 2–3 minute company statement film
➤ 5 short social cutdowns, a versatile library of facility, machinery, and employee visuals, and professional team headshots.
➤ and 4–5 employee interviews designed to capture a range of perspectives on RAMCO’s process, culture, expertise, and core values.
How should the content be architected so the narrative leads, and the deliverables follow?
How do we build a creative brief that doesn't just collect information, but actually draws the story out?
How do we honor RAMCO's story professionally without diluting what makes it real?
The Flagship Video is the cornerstone of your brand’s video identity. It’s the clearest, most compelling version of who you are and what you do.
Every frame of RAMCO’s Flagship Video, along with all supporting content such as soundtrack production, was captured and edited in-house by BeMVP.
Social reels are provided in 9:16 aspect ratio. Included are moments from the Flagship Video and two original clips.
It’s no secret that at BeMVP we specialize in video. However, in developing brand packages, we also offer photography utilizing many of the shared principles of video, guiding our subject into the light (literally), and doing our best to create a comfortable environment.
Nick went above and beyond, transforming our vision into something far greater than we imagined. His ability to translate values into visuals is a rare gift, and this video will have a lasting impact on how our organization shares its story moving forward."
If you’re ready to build something that lasts, we’d love to be the ones behind the scenes.
